Stop Guessing. Start Listing. Win Your Category.
Commercial buying and selling expertise for food and drink founders who want better margins and retail growth.
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The Buyer's Side
Deciding what gets listed
I've held senior trading and buying roles, deciding which products earn shelf space, which deals make commercial sense, and which suppliers get the call back.
The Seller's Side
Selling it in, and selling it well
I've also stood on the other side of that same desk — the commercial lead responsible for winning the listing, defending the margin, and making the deal stick.
That dual view is what I bring to every client conversation.
Our Expertise
01
Retail Readiness Audit
02
Route to Market & Margin
03
Category Growth Projects
Is your brand truly shop-floor ready? We audit your product, pricing, and pitch to ensure you land the listing first time.
Protect your bottom line while scaling. We fix your margins, optimize supply chains, and find the right retail partners.
Dominate your shelf space. We use buyer-side data and category management to fuel long-term growth and brand loyalty.
Our Services
Brand & category development
Insight into outcome
Turning category and customer insight into a commercial proposition that retailers and customers actually choose.
Retail & wholesale support
Growth that compounds
Helping retail and wholesale businesses grow scale and customer satisfaction through incremental sales.
Commercial trading consultancy
The mechanics of the deal
Improving how you buy and sell — contracts, margins, manufacturing and supply chain savings.
Route to market
In front of the right buyers
Getting a new or existing product or range in front of the right buyers, the right way.
Audit
A focused review of how you currently buy, sell and trade — with clear, practical recommendations.
Senior commercial experience, without the overhead
Workshop
Hands-on sessions with your team to work through a specific commercial challenge together.
Project
Embedded support over a defined period, for route to market, a category launch, or a trading overhaul.
Why Choose Us
- Buyer + Seller Perspective: I know exactly how buyers think because I used to be one.
- 20+ Years Senior Experience: Decades of category management and commercial buying at the highest level.
- Practical, Not Theoretical: No fluff. Just actionable commercial plans that improve your margins.
- Flexible Working: From one-off audits to long-term project support.
Ready to grow?
Tell me about your brand and what you need help with. I’ll be in touch to discuss the next steps.
Launching or developing a product? Trying to win retail listings? Let's talk.
RETAIL LISTINGS • MARGINS • CATEGORY GROWTH • ROUTE TO MARKET